Real-time

Real-time dashboard

The only real-time analytics solution, critical for reacting quickly and testing out new strategies (e.g. a price change). View data with hourly granularity to make more informed decisions.

Deep drill down

Ground Truth™ Application Measurement allows you to create custom segments on-the-fly (no need to define segments in advance) so you can drill deep into data to understand user behavior.

Granular data export

Our enterprise offering gives you full access to your anonymized, non-aggregated usage data (demographic data is only available on a aggregate basis) for deeper analysis, just not possible on a web UI. Exporting your usage data also facilitates cross-media analysis, conversion tracking and consolidated storage.