Demographics
The Power of Ground Truth™ Application Measurement: It's All In The Demographics
Ground Truth™ Application Measurement goes beyond simply measuring anonymous application usage by providing an accurate aggregate consumer profile of who is using your application. Key, aggregate demographics will be presented for each of your applications. These include:
- Age range
- Geographic distribution
- Gender
- Income range
- Education level
Powerful Insights to Help You Maximize Revenues
This data is provided by Sprint, and not through unreliable surveys or unrepresentative samples. Ground Truth™ Application Measurement is the only solution that allows developers to advance up the hierarchy of user information from raw, anonymous usage to aggregated, actual demographics. As a developer you can use this information to:
- Inform your marketing and product design.
- Tell advertisers who your audience is to generate more return on in-application advertising.
- Advertise in the right channels for your application.
- Design your product for the segments that use your application the most.
Gender and Age: Provides breakdowns by key age ranges (18–24, 25–34, 35–44, 45–54, 55+) and gender, allowing you to identify your most and least active user groups.
Income and Education: Provides breakdowns by income range (Less than $15,000, $15,000–$19,999, $20,000– $29,999, $30,000–$39,999, $40,000–$49,999, $50,000–$74,999, $75,000–$99,999, $100,000–$124,999, greater than $124,999) and education level (completed high school, completed college, completed graduate school, attended vocational/technical), allowing you to better qualify the value of your audience to advertisers.
Geography: Provides details on your audience on a state-by-state and city-by-city basis, allowing you to create custom geodemographic segmentations.